Mobile ESPN (officially) bit the dust today.

What a shame?

For a while now, there were rumors of the device/service from ESPN, acting as a MVNO, but remained just rumors, as actual sightings of either the device or users were as rare as sightings of Coelecanths or live oarfish. Despite all the ads on the ABC/ESPN/Disney Networks.

Now comes the news that Disney has decided to pull the plug.

Why?

Just because ot cost them $2,666.67 for each of their estimated 30,000 users?

At that rate, the cost of 1-million customers would be well over $2.6-billion.

I guess that is why the adults came in to staunch the bleeding.

Brand extension my a$$.